A few comments, suggestions, and ideas…

We are well into the fall and winter trade event schedule for the US program. We have some interesting events coming up that attract a diverse group of potential customers.

As discussed in the last Wood Connections, the International Builders Show (IBS 2018) takes place in Orlando, Florida from January 9-11. This event will draw an estimated 115,000 builders, architects and specifiers from across North America, Europe, and the Caribbean. It is the largest construction event of its kind and as such, has the biggest reach in terms of sheer numbers.

On the other end of the spectrum is the Building Industry Association of Hawaii (BIA Hawaii 2018) trade event from January 25-28 in Honolulu, Hawaii. This small regional show draws 7500 attendees and is an important event for the isolated State of Hawaii. At BIA, exhibitors meet with not only builders and architects, but also with the average Joe as the show is open to both the trade and general public. BC Wood adds further value to the BIA Hawaii by adding a trade mission component to the event where we meet with a select group of builders, architects, and designers on the outer islands. The mission component has been very successful in connecting BC Industry to key decision makers from the State of Hawaii.

If you want a huge “shotgun” style of marketing for your company, then IBS is the best event. On the other hand, if you want a focused “rifle approach”, then BIA Hawaii is worth considering. Either way, both of these events should be on your radar.

As always for more information please feel free to contact me at dfarley@bcwood.com.