Today’s announcement that the required COVID testing will be dropped on April 1st is huge and will make travel between Canada and the United States considerably easier. The testing was an added burden and expense, not to mention the anxiety of waiting for your results to see if you can get on your flight home. With testing no longer required it is expected that our industry will once travel once again to meet face to face with US buyers and distributors. It’s been a long two years.
BC Wood’s US program has a number of high-profile events taking place this spring that will provide an excellent opportunity to meet directly key US buyers and influencers. For those manufacturers selling into the growing multi-family sector, we will participate in the Multi-Family ProConect event in Dallas Texas April 24-26. This event brings leading developers, contractors, and architects together with suppliers from across North America for one-to-one meetings. The ProConnect event we participated in Nashville in December was excellent and we expect the same for the Dallas event.
For those interested in the single-family and custom home sector, BC Wood will participate in the annual PCBC Builders show June 22-23 in beautiful San Francisco. This event draws builders, contractors, and distributors from across the West Coast of the United States. Prior to the Pandemic, PCBC drew upwards of 30,000 folks from across the residential construction sector to the event. BC Wood will have a coordinated Wood Products Pavilion and will be organizing a mission to meet directly with select builders and architects prior to PCBC.
With today’s announcement of the lifting of COVID testing for return to Canada on April 1st, it feels like conducting business with our US friends and important trading partners is returning to normal. The US program has some proven and high-quality market development activities taking place this spring that the BC Industry can take advantage of.
If these events are of interest or for more information on the US market, please feel free to reach out at dfarley@bcwood.com.