Skyline Tradeshow Tips

The goal of any trade show exhibitor is to stop attendees in their tracks in just 5 seconds, before they take a few more steps and are gone. But how do you do that?
I’ve found in my years of trade show experience there are 5 things that reliably have the stopping power of disc brakes:

1. A powerful demonstration

Attendees are walking the aisles looking for answers to their problems, but they also have their guard up. A demo creates movement that attracts the eye, plus a demo allows an attendee to see for themselves that your product does what you say it does. Put together a great demo and watch the attendees pile up. Just be sure to design your exhibit so that the demo is easily seen. And speaking of your exhibit …

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