USA and Asia New Virtual Market Development Programs 2020-21

The world has changed in a very short period. We are all adapting to a new way of working and conducting business activities. BC Wood’s market development programs are changing as well. Our goal is to provide BC Industry with a new set of virtual activities that will help drive sales and increase market share during this unprecedented time.

The current economic uncertainties in North America caused by COVID-19 mean you need offshore customers more than ever, but you can not travel even if you wanted to. The large and lucrative US and Asian markets are very attractive to BC value-added wood product producers, but, the lack of qualified market contacts, different business practices, time zone differences and in some cases, language barriers mean it can also be overwhelming for SMEs with limited time and resources. BC Wood’s virtual market development program is designed to help our members breakthrough these barriers to find and develop new clients, all without the need of traveling to the market.

BC Wood is targeting both the US and Asian markets of Japan and Korea, where our in-market staff have great influence and can deliver the most effective, growth-oriented opportunities. In-market activities will shift to a virtual format, using Zoom media as the main delivery platform. We understand that the industry’s needs are different for the USA and Asia and believe that these programs will help meet the marketing needs of our Industry over the short and medium term.

BC Wood’s in-market representatives in the US, Japan and Korea will work with members to develop a virtual market strategy for your specific products, research and then find qualified clients for you, host and translate online meetings with the clients, and most importantly, stick-handle the follow-up to help you seal the deal.

Virtual Trade Events: We will partner with trade event specialists to facilitate the organization and cost-share of member participation in virtual trade events and assist in connecting buyers to participating companies.

Virtual Trade Missions: BC Wood will organize and host virtual trade missions to select target markets. Participating member companies develop new contacts and leads as well as gain valuable market intelligence on select regions. Target buyers include Builders, Architects, Construction Specifiers and Building Product Distributors and Wholesalers.

Virtual One-to-One Meetings: BC Wood identifies a specific need from a buyer/specifier, or a special request from industry member, and sets up a one-to-one meeting between buyer and supplier. If required, we will also facilitate/translate online meetings with clients.

Other offerings will include Product/Corporate Webinar development assistance, Promotional Campaigns and help with Marketing Collateral Development.