Jim Ivanoff | [email protected]
With the world changing around us so quickly, BC Wood is also making changes so that we can better serve our members during these difficult times. For our Asian markets, this has meant rethinking our trade show based promotional strategy. At this moment, South Korea and Japan are in better shape than other countries and trade shows are still being planned for the fall. However, things can change quickly and we do not have any indication of when international travel will be allowed again. Therefore, while we are hoping to have shows to offer members, we are not counting on them and are instead designing all new programs to help members develop new business in Asia.
Over the last month, we have spent a lot of time talking to both clients about market conditions and to members about their situations and needs. Based on this input, we will be rolling out our new Virtual Programs for Japan and South Korea. The Virtual Programs will give members from all sectors access to a variety of custom-tailored client development support by our in-market offices. Whether a new market-entrant or an established exporter looking for new business, BC Wood can, on a company specific basis, research their market/new client potential, conduct test marketing with targeted clients, and then set-up and translate initial online meetings with buyers. Another option will be based on a similar work-flow concept, but, rather than being a time-limited project, will offer start-to-finish business development support to the member for the full fiscal year. We will also enable members to carry out online promotions and webinars. With all of our new programs, BC Wood aims to help members get new business in Japan and Korea, even if they physically cannot get to the market in the near future.
For more information on these new programs, please contact Jim Ivanoff ( [email protected]).