BC Wood can assist you in getting cost-shared government funding to cover a portion of your marketing and business development cost. This funding is available to BC’s value-added wood products industry to assist you with creating new marketing strategies, developing / revamping your branding and brand strategies, sales coaching, training for all aspects of business and marketing, etc. You do not need to be a BC Wood member to access this financial assistance. This cost-share funding is available in the following categories:


Marketing and Business Development Assessments: 75% cost-share


A marketing expert will review and evaluate your company’s marketing activities and strategy. You will then receive a comprehensive summary report that identifies each marketing activity/strategy, recommended changes or improvements, and new marketing activities/strategies that should be considered. Alongside the report, you will receive recommendations on how to accelerate your marketing strategy, as well as how to strengthen and improve your overall brand and messaging to further set you apart from competitors and achieve your desired business goals.


Business Development assessments follow a similar path in identifying gaps that prevent a company from growing due to a lack of knowledge regarding proper accounting practices, human resource/employee issues, strategic planning, succession planning, cost-analysis, overhead and capital investments. There will also be a review of the business plan. Once the data has been collected and reviewed, areas of need become apparent and will often lead to the next step of requesting a company specific project.


Funding covers 75% of the cost of the assessment. An average assessment costs $3000, with funding covering 75%, your cost would be $750. You can go with any consultant of your choice. We do have a list of recommended consultants that we can share with you.


Company Projects: 40% cost-share


Company specific projects use the information gained from assessments to help improve competitiveness, address gaps, and strengthen your company’s supply chain. With this help, you will learn how to efficiently manage your business and market your product in a more professional and effective manner, ultimately growing your company. Examples of eligible projects include: leadership and management training, sales coaching, creating a social media strategy, creating a marketing strategy to enter a new market or a new product line, video production training, SEO training, creating a Marketing Plan/Strategy, creating a new brand strategy, content creation, etc. Cost-share funding is available and covers up to 40% of the approved project’s total cost.