Dave Farley |  dfarley@bcwood.com
A few comments, suggestions, and ideas…

While we all transition to the new normal (whatever that is) at BC Wood  we have been working hard to provide BC Industry with the market intelligence, programs, and services that you’ve come to expect, delivered now in a virtual format. While it has been a learning curve for all of us, we believe that our suite of “Building Connections” activities in the US market will create strong market intelligence and positive sales results moving forward.

BC Industry Meeting with ZAK Architecture on Lake Tahoe Projects

As an example, over the past few weeks, our program has organized and delivered two Building Connections missions to the resort markets of Sun Valley ,  Idaho, and Lake Tahoe ,  California.  These virtual missions provide  i ndustry with an excellent opportunity to meet directly with US buyers, including: Architects, Builders and Interior Designers in a live meeting using the Zoom video platform.  A small group of four manufacturers met directly with the  specifiers/ buyers, introducing their products and services while delivering a focused, visually appealing PowerPoint presentation. The two missions  each  included four meetings that targeted key influencers in both Lake Tahoe and Sun Valley. The Building Connections’ missions  currently  take place over a two-day period.

John Lore of Live Edge Design doing PowerPoint Presentation to Dale Cox Architecture

The missions were well received by both  parties and have already resulted in manufacturers receiving plans to bid on upcoming residential and light commercial projects. The Building Connection missions provide an effective and cost efficient means for BC Industry to get directly in front of US buyers and influencers, while working from the safety of their homes.

We have a number of exciting Building Connections missions planned over the next few months. If these missions sound interesting to you and your company , please feel free to contact me at dfarley@bcwood.com.