Rumin Mann | rmann@bcwood.com
There are cost-shared programs available for BC’s value-added wood products industry to assist you with creating new marketing strategies, developing / revamping your branding and brand strategies, sales coaching, training for all aspects of business and marketing, etc. This funding is available in the following categories:
Marketing Assessments
A marketing expert will review and evaluate your company’s marketing activities and strategy. You will then receive a comprehensive summary report that identifies each marketing activity/strategy, recommended changes or improvements, and new marketing activities/strategies that should be considered. Alongside the report, you will receive recommendations on how to accelerate your marketing strategy, as well as how to strengthen and improve your overall brand and messaging to further set you apart from competitors and achieve your desired business goals. Funding covers 75% of cost. You can go with any marketing firm of your choice and do not need to be a BC Wood member to access this program.
Company Projects
Company specific projects use the information gained from assessments to help improve competitiveness, address gaps, and strengthen your company’s supply chain. With this help, you will learn how to efficiently manage your business and market your product in a more professional and effective manner, ultimately growing your company. Examples of eligible projects include: leadership and management training, sales coaching, creating a social media strategy, creating a marketing strategy to enter a new market or a new product line, video production training, SEO training, creating a Marketing Plan/Strategy, creating a new brand strategy, content creation, etc. Funding covers 40% of the project total cost.
To access these programs, you can contact me at rmann@bcwood.com.